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A Marketing Manager Using VALS™ Is Interested in ____________ Segmentation

question 21

Multiple Choice

A marketing manager using VALS™ is interested in ____________ segmentation.


Definitions:

Syncline

A fold in rock layers where the youngest layers are closer to the center of the structure, typically appearing as a trough.

Monocline

A geological fold in which all layers are inclined in the same direction.

Dome

A geological feature where rock layers are pushed upwards to form a rounded protrusion on Earth's surface.

Anticline

A type of fold that is arched upward and has its oldest beds at its core, often associated with oil and gas reservoirs.

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