When Responding to an RFP,the B2B Marketer May __________

question 115

Multiple Choice

When responding to an RFP,the B2B marketer may __________.

• A) Use CRM or custom software to make all proposals look uniform
• B) Assign it to only one person in the organization
• C) Give the same proposal to all prospective clients
• D) Let only the sales team read the proposal
• E) None of the above

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Definitions:

SSR

The sum of squared deviations of predicted values from the mean of observed values in a regression analysis; a measure of the variation explained by the regression model.

Independent Variables

Variables in an experiment or model that are manipulated or categorized to determine their effect on dependent variables.

Determination

Generally refers to the process of firm decision-making or the resolving of a problem; in statistics, it may refer to the coefficient of determination.

SSR

Sum of Squared Residuals; a measure of the discrepancy between the data and an estimation model.