ABC Company Wants to Create an Association Between Two Stimuli

question 29

Multiple Choice

ABC company wants to create an association between two stimuli: Marketing information and a response.ABC Company is using ______.

• A) Cognitive learning
• B) Brand management
• C) Cognitive association
• D) Operant conditioning
• E) Classical conditioning

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Definitions:

Independent Variables

Variables that are manipulated or controlled in an experiment to test the effects on dependent variables, without being influenced by other variables in the study.

Dependent Variables

Dependent variables are outcomes or responses whose changes are influenced by the manipulation of independent variables in an experimental setup.

Positively Related

A relationship between two variables in which they move in the same direction.

Slope Regression Coefficient

A parameter in linear regression that quantifies the change in the dependent variable for each unit change in an independent variable.