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Explain Post-Purchase Dissonance

question 24

Essay

Explain post-purchase dissonance.How do consumers reduce dissonance? How can companies help reduce dissonance?

Appreciate the methodology and challenges in researching motivation theories.
Understand the equity model and its components in organizational behavior.
Recognize how cultural differences can impact the expectancy model's assumptions.
Identify examples of communication and ethic competencies in the workplace.

Definitions:

Abdomen

The part of the body containing the digestive organs, in humans located between the chest and the pelvis.

Adrenal Glands

Small, triangular glands located on top of both kidneys that produce hormones regulating metabolism, immune system, blood pressure, and stress responses.

Oxytocin

A hormone and neuropeptide that plays a significant role in social bonding, sexual reproduction, childbirth, and the period after childbirth.

Birthing Process

The series of events leading up to and including the delivery of a baby.

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