As a Marketing Manager You Want to Know Whether the Target

question 116

Multiple Choice

As a marketing manager you want to know whether the target market will be receptive to a new advertising campaign._________ is the best way to answer this question.

• A) An Internet search
• B) Asking employees
• C) Historical analysis
• D) Gut instinct
• E) Market research

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Definitions:

Experienced Responsibility

The feeling or belief by employees that they are responsible and accountable for their job tasks and outcomes.

Outcomes of Work

The results generated from performing tasks or jobs, which can include products, services, and changes in organizational or individual status.

Attributional Explanation

The process of interpreting events and determining the causes of an individual's behavior.

Negative Attributions

The tendency to explain the behavior of others based on internal, stable, and negative characteristics.