Brand Electronics' Marketing Manager Would Like to Know About the Typical

question 67

Multiple Choice

Brand Electronics' marketing manager would like to know about the typical consumer that purchases handheld computers.He begins by searching online and in databases for this information, but soon discovers that a product is too new for the sources to be of help.In this instance he will need ________ data in order to solve his research problem.

• A) Secondary
• B) Governmental
• C) Experimental
• D) Primary
• E) Observational

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Definitions:

Referent Power

A form of influence based on the leader's appeal and charisma that inspires loyalty and admiration from followers.

Compliance

The act of following and adhering to rules, regulations, or requests established by authorities or organizations.

Coercive

Employing force or intimidation to obtain compliance or control over others.

Instrumental Compliance

Following rules or guidelines not out of agreement or belief but as a means to achieve a certain goal or reward.