Joan Doe Is a Participant in an Online Focus Group

question 38

Multiple Choice

Joan Doe is a participant in an online focus group for a processed-food company.However,during one of the sessions her children are acting up and,as a result,she does not give much thought to her responses.This is an example of the _________ problem that companies that use online focus groups face.

• A)Access limitation
• B)Identity verification
• C)Environmental control
• D)Family issue
• E)Qualification

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Definitions:

Frequency

The rate at which something occurs or is repeated over a particular period of time or in a given sample.

Misbehavior

Actions or conduct that are inappropriate, disruptive, or violate social norms or rules.

Secondary Reinforcers

Stimuli that acquire their reinforcing power through their association with primary reinforcers.

Primary Reinforcers

Stimuli that satisfy basic survival needs and are innately reinforcing, such as food, water, and warmth.