XYZ Nutritional Supplements Is Conducting an Online Focus Group to Learn

question 41

Multiple Choice

XYZ Nutritional Supplements is conducting an online focus group to learn more about the nutritional habits of senior citizens and the underlying causes of these behaviors.They are having problems because many of the members of their target market do not own computers or are not savvy enough to understand how to access the focus group.This is an example of the _________ problem that companies who use online focus groups face.

• A)Access limitation
• B)Identity verification
• C)Environmental control
• D)Family issue
• E)Qualification

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Definitions:

Interpret Correlation

A statistical measure that describes the extent to which two variables change together, and thus how well one variable can predict the other.

Establish Causation

The process of demonstrating that one factor directly influences or causes an effect on another factor.

Illusory

Based on illusion; not real or caused by false perceptions or interpretations.

Correlation Coefficient

Represents the degree to which two variables are linearly related, with values ranging from -1 to +1 indicating the strength and direction of the relationship.