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Define Marketing Research

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Essay

Define marketing research.What are the keys for good marketing research that come from this definition and what do they mean?

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Definitions:

Cognitive Processes

Mental activities that include thinking, understanding, learning, and remembering, involved in gaining knowledge and comprehension.

Psychology

The scientific study of the mind and behavior, encompassing both conscious and unconscious phenomena.

Functionalists

Functionalists are theorists in various fields who focus on the function or purpose of behavior and conscious experience.

Introspection

The review or study of one's own mind and feelings.

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