____________ Is Most Likely NOT Considered a Customer Touchpoint

question 86

Multiple Choice

____________ is most likely NOT considered a customer touchpoint.

• A) Point-of-sale systems
• B) Follow-up calls
• C) Records from direct selling
• D) Customer complaints to call centers
• E) Managerial assessment of customer loyalty

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Definitions:

Cheating

Acting dishonestly or unfairly to gain an advantage, especially in a competitive situation or examination.

Honest Fashion

The practice of presenting oneself or creating designs in a manner that is transparent, ethical, and devoid of deception.

Representativeness Heuristic

A cognitive shortcut that involves judging the likelihood of an event based on how closely it resembles the typical case.

Prototypes

Original or primary forms of something from which copies are made; in cognitive psychology, it refers to a mental image or best example of a particular category.