Describe the Two Types of Touchpoints

question 54

Essay

Describe the two types of touchpoints.

---

Definitions:

Buying Process

The series of steps that a consumer goes through before making a purchase decision, including awareness, consideration, and decision.

Retail Professional

An individual who works in the retail industry, specializing in areas such as sales, customer service, or product management.

Geofencing

A location-based service that triggers an action when a mobile device enters or exits a predefined geographical area.

Location-based Technology

Technologies that use the geographic location of a device or user to provide services or data relevant to that location.