FRAGmasters Computer Games Is Creating a Marketing Plan

question 44

Multiple Choice

FRAGmasters Computer Games is creating a marketing plan.Managers are concerned with current distribution.An examination of this issue would be in the ____________ section of the marketing plan.

• A) Firm structure and systems
• B) Technological
• C) Firm resources
• D) Segmentation strategies
• E) Supply chain strategies

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Definitions:

Functional Areas

Divisions within a business or organization that specialize in particular tasks or operations, such as marketing, finance, or production.

Integrity

The quality of being honest and holding strong moral principles; often considered a foundational attribute in professional and personal conduct.

Synergy

Synergy refers to the increased effectiveness or improved results achieved when two or more elements (such as individuals, organizations, or systems) work together compared to working independently.

Values

One’s moral code of conduct toward others: created through integrity, trust, and character.