Goals and Objectives Should Be Set _____________

question 119

Multiple Choice

Goals and objectives should be set _____________.

• A) At the beginning of marketing planning
• B) At the end of the situation analysis
• C) After marketing strategies are fixed
• D) After completion of all market research, situation analysis, and competitor analysis
• E) None of the above

---

Definitions:

Sense of Accomplishment

The feeling of pride and satisfaction that comes from achieving something significant or completing a task.

Sales Quota

A set performance goal or target amount of sales that a salesperson or team is expected to achieve in a specified time frame.

Facial Expressions

Visible changes in the face that communicate emotional states or reactions, considered a fundamental aspect of non-verbal communication.

Emotional Meaning

The significance or importance an individual associates with objects, actions, or concepts, based on their feelings or emotions.