Call Company, Has 12 Call Centers Worldwide

question 101

Multiple Choice

Call Company, has 12 call centers worldwide.The firm is considering the purchase of a software firm that serves the oil and gas industry.Most likely, this would be classified as __________ in Ansoff's Product-Market Matrix.

• A) Market diversification
• B) Marketing strategy development
• C) Market penetration
• D) Product development
• E) Market development

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Definitions:

Investigative Selling

A sales technique involving detailed research and questioning to understand a customer's specific needs and challenges, leading to customized solutions.

Transactional Selling

A sales approach focused on short-term interactions where the primary goal is to make an immediate sale rather than build a long-term relationship.

Source Partnering

The strategic collaboration between buyers and suppliers intended to improve or optimize the sourcing process.

Probing

The technique of asking questions to gather more detailed information or clarify ambiguities, often used in sales, negotiations, or counseling.