One Part of a Marketing Plan Should Identify What to Do

question 12

Multiple Choice

One part of a marketing plan should identify what to do if things go wrong.This is called _______________.

• A) Contingency planning
• B) Strategic planning
• C) Marketing metrics
• D) Action plans
• E) Marketing programs

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Definitions:

Population

The total number of individuals or organisms residing within a particular geographical area or belonging to a specific category.

Mental Age

An assessment measure that reflects the mental ability of an individual expressed in the age at which normal individuals reach an equivalent level of performance.

Chronological Age

The actual age of an individual measured in years from the date of birth.

Intelligence Quotient

A measure of a person's intellectual abilities in relation to the average performance of others in their age group.