The Concept of Customer Orientation Needs to Be Understood by Marketing

question 73

True/False

The concept of customer orientation needs to be understood by marketing and sales and service managers.Employees who work in accounting,finance,and manufacturing need to do their jobs well but rarely have an impact on customer service.

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Definitions:

Conglomerate Merger

A union between firms that are involved in totally unrelated business activities.

Vertical Merger

A merger between companies in the same industry but at different stages of the production process, aiming at creating efficiencies or reducing costs.

Consolidation

The process of combining multiple accounts or businesses into a single entity, often for the purpose of simplifying financial statements or achieving operational efficiencies.

Holding Company

A company that owns other companies. A parent company.