High-Tech Media Options Like Cell Phones and the Internet Have

question 89

Multiple Choice

High-tech media options like cell phones and the Internet have had a huge impact on the ________ aspect of marketing.

• A)Product
• B)Promotion
• C)Price
• D)Distribution
• E)Research

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Definitions:

Full Cost

The total cost of production that includes both direct costs, like raw materials and labor, and indirect costs, like overhead.

Margin And Turnover

Financial metrics where margin refers to the difference between sales and the cost of goods sold, and turnover involves the rate at which inventory is sold or replaced.

Profit Center

A business segment whose manager has control over cost and revenue but has no control over investments in operating assets.

Revenue

The complete sum of revenue a business earns from sales of goods or provision of services within a designated timeframe.