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Customer Relationship Management
A strategy for managing interactions with customers, utilizing data analysis about customers' history with the company to improve business relationships.
Brand Awareness
The degree to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Private-label Branding
The practice of a company selling products under its own brand that are actually manufactured by another company.
Synonymous
Having the same, or nearly the same, meaning as another word or phrase in the same language.
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