In a Market Research Study Conducted by a Local Winery

question 32

Multiple Choice

In a market research study conducted by a local winery on white wine preference,the following results were found.Of a sample of 500 men,120 preferred white wine and of a sample of 500 women,210 preferred white wine.What is the obtained z value of the study?

• A)1.122
• B)-2.267
• C)1.619
• D)-2.397
• E)-2.210

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Definitions:

Need of Achievement

A personal motivation drive to accomplish tasks, meet high standards, and work towards the success of goals.

Maslow

Refers to Abraham Maslow, a psychologist known for creating Maslow's hierarchy of needs, a theory in psychology about human motivation.

Alderfer

Refers to Clayton Alderfer's ERG theory, which categorizes human needs into three groups: existence, relatedness, and growth.

Motivation Theories

Theoretical frameworks that explain how individuals are motivated to achieve their goals and how this motivation influences their behavior.