A Marketing Research Company Surveyed Grocery Shoppers in the East

question 87

Essay

A marketing research company surveyed grocery shoppers in the east and west coasts to see the percentage of the customers who prefer chicken to other meat.The data are given below. $$\begin{array} { l c c } & \text { Sample size } & \begin{array} { c } \text { Number of customers in the } \\\text { sample that prefer chicken }\end{array} \\\text { East Coast } & 492 & 156 \\\text { West Coast } & 386 & 172\end{array}$$
-Provide a one-sentence interpretation of this interval.

---

Definitions:

Assumptive Close

A closing technique where the salesperson assumes that the customer has already decided to purchase, and moves forward with steps toward finalizing the sale.

Control Module

A device or set of components that manages the operations of other components in a machine or system.

Orchestra Pit

The area in a theater, usually positioned in front of the stage and below audience level, where the orchestra performs during a show.

Standing-room-only Close

A sales technique that creates a sense of urgency by suggesting that the product is in high demand and availability is limited.