Examlex
Although modern controllers have line authority over only their own departments,the modern concept of controllership maintains that the controller affects the entire company.
Loyalty Programs
Sales promotions that allow consumers to accumulate points or other benefits for doing business with the same company.
Sales Promotions
Marketing activities that aim to temporarily increase interest, demand, or sales of a product or service through offers or incentives.
Consumers
Individuals or households that purchase goods and services for personal use.
Public Relations Tool
Methods and strategies used by organizations to manage and influence public perception and maintain a positive image, such as press releases, social media, and events.
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