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Which category of indirect costs in the customer-cost hierarchy are costs of visits to customers or costs of displays at customer sites?
Need For Achievement
An individual's desire for significant accomplishment, mastering of skills, control, or high standards.
Need For Affiliation
A person's desire to build and maintain strong, positive relationships with others.
Need For Power
A personal drive to influence, control or have authority over others, as described in McClelland's theory of needs.
ERG Theory
A theory in psychology proposed by Clayton Alderfer that categorizes human needs into three categories: Existence, Relatedness, and Growth, and suggests that these needs can be pursued simultaneously.
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