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Higher customer satisfaction indicates that costs of quality will likely increase in the future.
Opponent Process Theory
A psychological and neurological model that accounts for a wide range of behaviors, including color vision and emotions, by proposing that elements operate in pairs with opposite actions.
Colour Vision
The ability of the visual system to distinguish between light based on its wavelength composition.
Additive Colour Mixing
A process by which colors are created by mixing different colors of light, with primary colors including red, green, and blue.
Subtractive Colour Mixing
A process involving the mixing of colored pigments where the combined colors absorb certain wavelengths of light and reflect others, creating a new color.
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