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What is the concept of the bottom-up perspective of budgeting?
Company's Image
The public perception or reputation of a business, shaped by its actions, branding, and communication strategies.
Communication Style
The manner in which an individual expresses themselves verbally and non-verbally when communicating with others.
Audience's Needs
The requirements or expectations that an audience has from a communication, presentation, or product, which must be met to ensure satisfaction.
Strategies
Refers to plans or methods developed to achieve a specific goal or to solve a problem.
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