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Why does the timing of feedback in the balanced scorecard vary?
Net Impression
The overall impression created by all elements of an advertisement or communication, considered as a whole.
FTC Act
Refers to the Federal Trade Commission Act which established the Federal Trade Commission (FTC) and empowers it to prevent unfair competition and prohibit deceptive practices in commerce.
Misleading Claim
False or deceptive statements made about a product or service that can confuse the consumers or lead them to have incorrect impressions.
Lanham Act
A piece of legislation that acts as the primary federal trademark statute in the United States, providing protection to trademark owners in their brand names and logos.
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