In the Balanced Scorecard,stock Price,net Income,return on Sales,return on Investment,and

question 90

Multiple Choice

In the balanced scorecard,stock price,net income,return on sales,return on investment,and economic value added,are measures of the ________.

• A)employee perspective
• B)customer perspective
• C)financial perspective
• D)learning-and-growth perspective
• E)internal-business-process perspective

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Definitions:

Willingness to Pay

The maximum amount an individual is prepared to spend on a good or service, reflecting the value they assign to it.

Consumer Surplus

The gap between the sum consumers are ready and able to spend on a good or service and what they really pay for it.

Normal Goods

Goods for which demand increases as consumer income rises.

Decrease in Income

A reduction in the amount of money received by an individual or entity, typically measured over a particular period of time.