Examlex
The main reason that the NPV method is regarded as being conceptually superior to IRR method for evaluating mutually exclusive investments is that multiple IRRs may exist.
Rational Consumer
The theoretical concept of a consumer who always makes decisions that provide the greatest benefit or utility according to their preferences.
Equilibrium
A state of balance in a system where competing forces or influences are equal; in economics, it's where supply equals demand.
Marginal Utility
The change in satisfaction or utility that an individual gains from consuming an additional unit of a good or service.
Consumer Equilibrium
A state where an individual allocates their income in a way that maximizes their utility, given their budget constraints.
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