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Suppose That You Are Managing a Large Retail Store, Such

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Suppose that you are managing a large retail store, such as a Macy's or Nordstrom, and want to convince several department managers to join a task force to make recommendations for marketing through social media. The department managers are already very busy, so you know it is going to be difficult to convince them to join the task force. Explain how you might use the five of the nine most relevant influence tactics discussed in the text.


Definitions:

Forging Process

A manufacturing procedure where metal is shaped by heat and force, often involving hammering or pressing.

Center Line

A reference line in a chart or graph around which data points may fluctuate, often used in process control charts to represent the average value of the quality being monitored.

Injection Molding

A procedure for making parts by injecting heated material into a mold.

Compressive Strength

The capacity of a material or structure to withstand loads that tend to reduce size, measured by the maximum stress it can withstand without failure.

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