Adam,the Owner of Adam's Roofing,was Talking to a Visitor in His

question 47

Multiple Choice

Adam,the owner of Adam's Roofing,was talking to a visitor in his office,telling her that "We are a fun-loving group that believes in teamwork and a family atmosphere at work,which significantly affects our work outcomes.Plus,we do things together outside of work.This is the 'social glue' that binds the members of our company together." Adam was referring to his company's

• A)mission statement.
• B)organizational culture.
• C)code of ethics.
• D)diversity plan.
• E)analytics.

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Definitions:

Digital Experience

The interaction and engagement a user has with a company or brand through digital channels, affecting customer perception and satisfaction.

Affinity Program

A marketing strategy where a company partners with organizations to offer special benefits to members or customers, enhancing brand loyalty.

Alumni

Alumni are individuals who have completed their studies and graduated from a particular educational institution.

Cobranding

A marketing partnership between at least two different brands of goods or services.