Explain How a Company Would Utilize a Single-Product Strategy and a Diversification

question 53

Essay

Explain how a company would utilize a single-product strategy and a diversification strategy (including a vertical integration strategy).Provide an example of a company that uses each type of strategy.

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Definitions:

Advertising Agencies

Professional services firms that create, plan, and handle advertising and sometimes other forms of promotion and marketing for their clients.

Less Cost

Lower expenses or reductions in the amount required to purchase or produce something.

Advertising Plan

A strategy devised to promote and sell a product or service, including target audience, messaging, and media channels.

Advertising Agencies

Companies specialized in creating, planning, and handling advertising and other forms of promotion and marketing for their clients.