You Have an Idea for a Company That Sources Fruits

question 105

Multiple Choice

You have an idea for a company that sources fruits from local farms and makes fresh juices on a daily basis.You want to start a subscription-based service in which households within a 100-mile radius subscribe to your plan and receive two gallons of freshly squeezed juice (for example,cherry juice,apple juice,lemonade) twice a week.As you think about starting your business,you ask yourself: How rare is the service I am offering? How valuable is it? Can I organize the company to maximize my advantages in the marketplace? After asking these questions,review and identify which question from VRIO did you forget to ask?

• A)Is the resource or capability valuable?
• B)Is the resource or capability currently controlled by only a few firms or no other firms?
• C)Is the firm organized to exploit the resource of capability?
• D)What values should be emphasized?
• E)Is the resource or capability costly for other firms to imitate?

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Definitions:

Adrenal Cortex

The outer portion of the adrenal gland that produces steroid hormones which regulate carbohydrate and fat metabolism and mineralocorticoid hormones that regulate salt and water balance.

Plasma Levels

The concentration of substances in the blood plasma, often used to measure the amount of drugs, hormones, and other components.

Zona Fasciculata

Middle layer of the adrenal cortex that secretes cortisol.

Cortisol

A steroid hormone produced by the adrenal glands, involved in stress response, metabolism, and inflammation control.