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Tom,who owns a successful business with two locations and a few international clients,was approached by a large organization about dramatically expanding his company.Tom later told his wife that he is happy with his success,but he wants to stay small because if he decides to add new products,small companies
Effort Justification
A psychological phenomenon where individuals rationalize the effort they put into a task by increasing their valuation of the outcome.
Minimal Deterrence
A strategy in international relations aimed at preventing undesirable actions by other states, using the least force or threat possible.
Overjustification
The phenomenon where providing an extrinsic reward for behavior that was previously intrinsically rewarding can lead to a reduction in intrinsic motivation.
Cognitive Dissonance
A psychological state of discomfort caused by holding conflicting beliefs, values, or attitudes, leading to motivation for change.
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