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This question has two parts; be sure to answer each one.
First, what was the purpose of the GLOBE project, and what are its nine dimensions?
Second, assume that you are managing a U.S. business that wants to export furniture to Russia, Sweden, or Singapore. Describe how you would use results from the GLOBE project to negotiate a deal to deliver a new line of furniture to distributors in one of these countries.
Utility Function
An economic model or formula that represents a consumer's preferences by assigning a utility value to each possible choice or bundle of goods.
Probability
A measure of the likelihood of a specific event or outcome occurring.
Wins
Achievements or successes in a competition or challenge.
Income-Utility Curves
Graphical representations showing how changes in income affect an individual's level of satisfaction or utility, holding other factors constant.
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