This Question Has Two Parts; Be Sure to Answer Both

question 46

Essay

This question has two parts; be sure to answer both.
First, explain at least one of Mary Parker Follett's ideas on how organizations should become more democratic.
Next, suppose you work at an advertising agency as an account manager. You are responsible for keeping your clients (the advertisers) happy, but you do not do the creative work of designing the ads. Explain how you might manage a conflict with one of your most talented ad designers, who does not agree with the client's ideas and does not want to implement them.

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Definitions:

Environmental Scanning

The process of collecting information about external influences and trends that can affect an organization's strategic planning.

Competitive

Characterized by rivalry. It can refer to companies or individuals striving to attain an advantage or superiority in a market or activity.

Marketing Implementation

The implementation of marketing plans and tactics to fulfill marketing goals.

Church Sermon

A church sermon is an oration, lecture, or talk by a member of a religious institution or clergy where spiritual or moral lessons are delivered.