Examlex
Sensitivity analysis measures a project's stand-alone risk by showing how much the project's NPV (or IRR) is affected by a small change in one of the input variables, say sales.Other things held constant, with the size of the independent variable graphed on the horizontal axis and the NPV on the vertical axis, the steeper the graph of the relationship line, the more risky the project, other things held constant.
Long Run
In economics, the time period in which all factors of production and costs can be fully adjusted, contrasting with the short run where some costs are fixed.
Marginal Revenue
The additional income received from selling one more unit of a good or service.
Marginal Cost
The elevation in aggregate cost associated with creating an extra unit of a good or service.
Monopolistically Competitive Market
A market structure in which many companies sell products that are similar but not identical, allowing for slight product differentiation and some price control.
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