Examlex
Based on 2009 data on the distribution of personal income:
Brand Personalities
The human-like attributes and traits associated with a brand, influencing how consumers perceive and relate to it.
Lifestyle
A person's way of living that reflects their attitudes, values, and beliefs, often influencing consumer behavior and choices.
Marketers
Individuals or companies that promote, sell, and distribute products or services to consumers, focusing on fulfilling the consumers' needs and wants.
Consumption Constellations
A concept that describes the grouping of products and brands that a consumer uses to create and communicate their identity.
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