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In long-run equilibrium in a monopolistically competitive industry:
Marketing Mix Actions
Decisions and actions related to the four Ps (Product, Price, Place, Promotion) that a company takes to appeal to its target market.
Resource Allocation
The process of distributing available resources among various projects, tasks, or investments, according to strategic priorities and goals.
Strategic Marketing Process
A deliberate approach involving the planning, development, and execution of marketing strategies to achieve business objectives and satisfy customer needs.
Marketing Actions
Specific initiatives or steps taken by a company as part of its marketing strategy to achieve its objectives, such as campaigns, promotions, or new product launches.
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