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Refer to the above supply and demand graph.Point A represents the current equilibrium level of output of this product and point B represents the optimal level of output from society's perspective.This supply and demand graph indicates that there is (are) :
Price
The amount of money required to purchase a good or service.
Marginal Costs
The change in total costs that arises when the quantity produced is incremented by one unit; it is the cost of producing one more unit of a good.
Potential Customers
Individuals or businesses that have not yet purchased but have shown interest in a company's products or services.
Expected Profit
The anticipated financial gain from an investment or business activity, considering possible risks and rewards.
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