'Profit Is a Measure of Financial Performance

question 35

Essay

'Profit is a measure of financial performance'.How might it be deficient as a measure of an entity's overall performance?
What is typically excluded from newspaper reports discussing an entity's performance?

---

Definitions:

Consumer Surplus

The difference between the highest price a consumer is willing to pay and the actual price they pay in the market.

Market Demand

The total amount of a product or service that consumers in a market are willing and able to purchase at a given price level in a given time period.

Consumer Surplus

The difference between the maximum price consumers are willing to pay for a good or service and the price they actually pay.

Consumer Surplus

The contrast between the fee consumers are inclined to pay for a good or service and the fee they ultimately pay.