Because Intangible Assets Have No Physical Form

question 51

Multiple Choice

Because intangible assets have no physical form:

• A) They are not subject to the recognition criteria of other assets and may be recorded if they satisfy the three elements of the definition.
• B) They must be expensed immediately, as assets must be able to be measured.
• C) They have no real value and should be excluded from accounting reports.
• D) None of the given answers are correct.

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Definitions:

Heuristic

A mental shortcut that allows people to solve problems and make judgments quickly and efficiently.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over another's due to satisfaction with the product and a good experience with the brand.

Conjunctive Rule

A decision rule used in consumer behavior that entails choosing items that meet all of a predetermined set of criteria.

Weighted Additive Rule

This rule is a decision-making strategy where alternatives are evaluated by multiplying each attribute's importance weight by its quantitative value, then summing these products to determine the best option.