A Service Encounter Is Any Interaction Between a Customer and the Service

question 45

True/False

A service encounter is any interaction between a customer and the service provider.

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Definitions:

Dorsal Surface

The back side of the body in animals, opposite of ventral; often refers to the upper side.

Latissimus Dorsi

A broad, flat muscle on the back that helps in movement of the shoulder and the upper arm.

Trapezius Group

A collection of muscles in the upper back and neck region, responsible for moving the shoulder blades and extending the neck.

Brachiocephalic

Referring to the brachiocephalic artery or vein, critical vessels that supply blood to the right arm, neck, and head.