"The Perception of the Benefits Associated with a Good, Service

question 43

Multiple Choice

"The perception of the benefits associated with a good, service, or bundle of goods and services in relation to what buyers are willing to pay for them" is the definition of

• A)proportionality
• B)competitiveness
• C)value
• D)equity

---

Definitions:

Reflected Appraisal

A process by which individuals form perceptions of themselves based on how they believe others view them.

Self-esteem

Refers to a person’s overall sense of self-worth or personal value.

Defense Mechanisms

Psychological strategies brought into play by the unconscious mind to manipulate, deny, or distort reality in order to defend against feelings of anxiety and unacceptable impulses.

Diathesis-stress Model

An approach in psychology that attributes conduct to an innate vulnerability compounded by stressors encountered in one’s life experiences.