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Enterprise Resource Planning Systems (ERP)
Consumer Groups
Collections of individuals or organizations that act together to advocate for the rights and interests of consumers.
Different Behaviors
Varied actions or reactions of individuals in response to external or internal stimuli, differing across contexts or situations.
Unique Segmentation
Segmentation that targets the preferences of a group of consumers with similar needs and wants only within one country.
Similarity
The state or fact of being alike or having common features or attributes.
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