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Use the following to answer the next six questions:
During the fiscal year ended December 31, 2012, the City of Johnstown issued 6% general obligation serial bonds in the amount of $3,000,000 at 101 ($3,030,000) and used $2,970,000 of the proceeds to construct a fire station. The $30,000 premium was transferred to a debt service fund. The $30,000 left in the capital projects fund at the end of the project was transferred to the debt service fund. The bonds were dated April 1, 2012 and paid interest on October 1 and April 1. The first of 10 equal annual principal payments was due on April 1, 2013.
-How would the $30,000 premium be accounted for?
Marketing Plans
Structured strategies that outline the objectives, tactics, and measurement tools for achieving marketing goals within a specified timeframe.
Marketing Metrics
Quantitative measurements used to gauge and evaluate the effectiveness of marketing strategies and initiatives, such as return on investment (ROI), customer acquisition cost, and conversion rates.
Differentiation Focus
A business strategy that targets a specific market segment, offering unique features that appeal to its particular preferences or needs.
Generic Business Strategies
Broad marketing approaches or plans that businesses can use to attain competitive advantage, typically classified into cost leadership, differentiation, and focus strategies.
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