Examlex
In the "sticky mittens" research project,it was found that:
Valuable Global Brand
A brand recognized and respected worldwide for its quality, reliability, and value.
Soft Drink Company
A business entity that specializes in the production, marketing, and distribution of non-alcoholic, flavored, and carbonated beverages.
Brand Equity
The value and strength of a brand that determines its worth, derived from consumer perceptions, recognition, and loyalty to the brand.
Global Branding
Global branding refers to the process by which a company markets and sells its brand under the same name with a consistent strategy in multiple countries around the world.
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