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In the "Sticky Mittens" Research Project,it Was Found That

question 156

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In the "sticky mittens" research project,it was found that:


Definitions:

Valuable Global Brand

A brand recognized and respected worldwide for its quality, reliability, and value.

Soft Drink Company

A business entity that specializes in the production, marketing, and distribution of non-alcoholic, flavored, and carbonated beverages.

Brand Equity

The value and strength of a brand that determines its worth, derived from consumer perceptions, recognition, and loyalty to the brand.

Global Branding

Global branding refers to the process by which a company markets and sells its brand under the same name with a consistent strategy in multiple countries around the world.

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