The Major Change in the Last 60 Years That Has

question 3

Multiple Choice

The major change in the last 60 years that has increased the fragility of marriages is:

• A)the rise in age at which people choose to marry.
• B)the tendency to wait longer before having children.
• C)the push for economic success.
• D)the desire for personal fulfillment both inside and outside of marriage.

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Definitions:

Multi-segment

A marketing strategy that targets more than one customer segment, acknowledging that different segments have different needs and wants.

Segment Descriptors

Attributes or characteristics used to define and differentiate subsets of a market or population.

Market Segmentation

The practice of dividing a target market into approachable groups based on characteristics like demographics, needs, priorities, common interests, and other psychographic or behavioral criteria.

Segmented Marketing

The practice of dividing a broad market into distinct subsets of consumers with common needs or characteristics and designing strategies specifically for them.