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The major change in the last 60 years that has increased the fragility of marriages is:
Multi-segment
A marketing strategy that targets more than one customer segment, acknowledging that different segments have different needs and wants.
Segment Descriptors
Attributes or characteristics used to define and differentiate subsets of a market or population.
Market Segmentation
The practice of dividing a target market into approachable groups based on characteristics like demographics, needs, priorities, common interests, and other psychographic or behavioral criteria.
Segmented Marketing
The practice of dividing a broad market into distinct subsets of consumers with common needs or characteristics and designing strategies specifically for them.
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