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Laboratory observations can be less effective than naturalistic observations because laboratory observations:
Multimedia Messages
Communications that incorporate multiple forms of media, such as text, audio, images, animations, or video, into a single message.
Viral Marketing
A marketing tool that uses a networking effect to spread a message and create brand awareness. The purpose of this marketing technique is to encourage the consumer to share the message with friends, family, co-workers, and peers.
Media Sharing Sites
Online platforms that allow users to upload, share, and sometimes monetize their multimedia content.
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