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As defined by Erik Erikson,a __________ is not a catastrophe but a turning point of increased vulnerability and potential.
Marketing Input Report
A document or analysis that includes data, insights, and recommendations to inform and guide marketing strategies and decisions.
Perceptual Map
is a visual representation of how consumers perceive and compare different brands or products based on various attributes.
Lost-Horse Forecast
A humorous term for predictions made after the outcome is already known, often with a pretense of accuracy.
Final Forecast
The last projection made about a variable of interest, such as sales or market trends, before actual data replaces estimates.
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