Which of the Following Best Defines Market Segmentation

question 49

Multiple Choice

Which of the following best defines market segmentation

• A) The identification of customers with common characteristics and needs
• B) The identification of customers with heterogeneous characteristics and needs
• C) The grouping of customers with different characteristics
• D) The process of reducing large markets into smaller markets without regard to customer characteristics
• E) The process of identifying the various markets that comprise an industry without regard to customer characteristics

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Definitions:

Royalties

Payments made by one party (the licensee) to another (the licensor) for the right to use a particular property, typically intellectual property.

Foreign Subsidiary

A company that is owned or controlled by another company but is located in a country different from the parent company.

Management Fees

Fees paid for the professional management of assets or investment funds.

Foreign Subsidiary

A company that is partially or wholly owned by another company (parent company) but is based in a different country.