What Is the Appropriate Cost of Equity for Discounting Future

question 76

Essay

What is the appropriate cost of equity for discounting future cash flows? Should it be Google's or YouTube's? Explain your
answer.

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Definitions:

North America

A continent located in the Northern Hemisphere, mostly in the Western Hemisphere, including countries such as the USA, Canada, and Mexico.

Completed Suicide

A suicide attempt in which the individual actually kills him- or herself; the act is completed with his or her death.

Drug Overdose

The accidental or intentional consumption of a drug in quantities greater than are recommended or generally practiced, leading to severe adverse effects or death.

Firearms

Portable weapons from which projectiles are discharged by the force of an explosion, commonly used for sport, self-defense, and military use.